PARTNER WITH CMA
ABOUT US
The Country Music Association (CMA) is the premier trade association of the Country Music industry, dedicated to expanding Country Music around the world through a number of core programs and initiatives including the organization’s three annual tentpole events: CMA Fest, CMA Awards and CMA Country Christmas, all nationally televised on ABC. The organization’s philanthropic arm, the CMA Foundation, works to provide access to music education in order to create impactful change for students and teachers across the US.
OUR EXPERTISE
BUSINESS TO CONSUMER MARKETING
PREMIUM HOSPITALITY EXPERIENCES
EXPERIENTAL / LIVE-EVENT MARKETING
RETAIL
CAMPAIGNS
SOCIAL & DIGITAL MEDIA PROGRAMS
LINEAR & DIGITAL INTEGRATIONS
CHARITABLE / CAUSE MARKETING
CONSUMER
INSIGHTS
53%
of the
MIDWEST
49%
of the
NORTHEAST
55%
of the
SOUTH
49%
of the
WEST
AGE BREAKDOWN
CMA Fest is the largest and longest-running Country Music festival in the world and the only festival in the world with a network TV special! CMA Fest takes place downtown Nashville, Tennessee for four days every June.
EVENT DETAILS
- 52 years running
- 50b+ media impressions
- 360+ performances
- 9 stages
- $77M in direct visitor spending
TICKET PURCHASER PROFILE
- 90,000 daily fans
- 635 miles, average traveled one way
- $122k average household income
- 70 % female, 30% male
- 64% between ages 18-54
BRAND RESEARCH
- 12.4% average lift in awareness for CMA Fest brand partners
- 13% average lift in brand fit
- 16% average lift in overall impression
- 18% average lift in purchase intent
- 67% of fans learn of a new product
CMA Awards is the longest running annual music awards program on network television! The annual live event takes place in mid-November at Bridgestone Arena in Nashville, Tennessee.
EVENT DETAILS
- Multiple opportunities including: Red Carpet, Live CMA Awards Show, Official After Party, and Media Remotes
- 13,000 fans and industry members in attendance
- 100+ artists in attendance
- 18+ live performances and 12 CMA Awards categories
2024 STATISTICS
- #1 Social Entertainment Program
- #CMAawards top-trending hashtag nationwide
- #1 in total viewers for the night
- 88B media impressions
Since 2010, "CMA Country Christmas" has been ringing in the holiday season with a show full of festive classics and one-of-a-kind musical performances. The event is filmed in Nashville, Tennessee in late fall and airs each holiday season on ABC, Hulu, and Disney+.
#3
RANKED PROGRAM AMONG TOTAL VIEWERS
#2
MOST SOCIAL BROADCAST PROGRAM ON AIRDATE
77.7k
TOTAL SOCIAL MEDIA INTERACTIONS IN 2024
8+
MUSICAL PERFORMANCES
1,000+
VENUE CAPACITY
