The Ultimate Country Music Fan Experience
Country Music's Biggest Night
Country Music's favorite holiday program
Through our year-round global events, we have the unique ability to consistently message and promote your brand to the audiences we entertain.
We provide exclusive tickets, experiences, access and a myriad of other hospitality items that brands can offer to consumers, VIP guests or employees.
We offer custom opportunities such as sampling, lead generation, data collection and branding, to allow brands direct interaction with on-site loyal and engaged fans or digitally to our millions of social followers.
Our fans spend billions annually in-retail – pairing consumer products with the CMA brand creates a deeper affinity with the consumer and strengthens relationships with retail buyers. Custom digital consumer shopping campaigns or in-store activations have seen success among our partners.
We put our partners in front of millions of social and digital followers & subscribers, and have the unique ability to connect our partners to their ideal consumer.
In collaboration with our network partner, ABC, we can seamlessly integrate your brand in our national TV broadcasts and digital marketing efforts leading up to, and during, our three televised shows.
Our CMA Foundation works to sustain and improve music education opportunities for children across the U.S., and we can align your brand with these efforts to make an even bigger impact.
Our dedicated in-house research team can provide partners with category research and insights specific to their brand or industry to maximize partnership reach and impact among our consumers.
| 129 million listeners strong, over 51% of U.S. adults listen to Country Music. |
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| Parents, 37% of listeners have children in the household. |
 | Higher-earning millenials, with 65% households earning >$100k annually. |
| Homeowners, 73% own a home and 53% are married. |
| TV enthusiasts, CMA Awards viewers are 85% more likely to remember, seek out, and try brands they have seen in TV shows. |
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| Spenders at retails, 24% more likely to be “Status Strivers” who are willing to spend money and time to keep up with the latest trends. |
| Mobile Socialites, 15% are more likely than the general population to connect their world via social media. |
*Sources: GfK MRI National Consumer Survey, CMA Proprietary Consumer Research
