YOUR CONNECTION TO COUNTRY MUSIC

OUR EVENTS

OUR EXPERTISE

COUNTRY MUSIC FANS ARE…

129 million listeners strong, over 51% of U.S. adults listen to Country Music.

Parents, 37% of listeners have children in the household.

 

Higher-earning millenials, with 65% households earning >$100k annually.

Homeowners, 73% own a home and 53% are married.

TV enthusiasts, CMA Awards viewers are 85% more likely to remember, seek out, and try brands they have seen in TV shows.

Spenders at retails, 24% more likely to be “Status Strivers” who are willing to spend money and time to keep up with the latest trends.

Mobile Socialites, 15% are more likely than the general population to connect their world via social media.

*Sources: GfK MRI National Consumer Survey, CMA Proprietary Consumer Research

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