PARTNER WITH CMA

ABOUT US

The Country Music Association (CMA) is the premier trade association of the Country Music industry, dedicated to expanding Country Music around the world through a number of core programs and initiatives including the organization’s three annual tentpole events: CMA Fest, CMA Awards and CMA Country Christmas, all nationally televised on ABC. The organization’s philanthropic arm, the CMA Foundation, works to provide access to music education in order to create impactful change for students and teachers across the US.

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OUR EXPERTISE

BUSINESS TO CONSUMER MARKETING

PREMIUM HOSPITALITY EXPERIENCES

EXPERIENTAL / LIVE-EVENT MARKETING

RETAIL
CAMPAIGNS

SOCIAL & DIGITAL MEDIA PROGRAMS

LINEAR & DIGITAL INTEGRATIONS

CHARITABLE / CAUSE MARKETING

CONSUMER
INSIGHTS

130 MILLION

COUNTRY MUSIC LISTENERS

53%

of the

MIDWEST

49%

of the

NORTHEAST

55%

of the

SOUTH

49%

of the

WEST

LISTENS TO COUNTRY MUSIC

73%

ARE HOMEOWNERS

$84,245

AVG. HOUSHOLD INCOME

53%

ARE MARRIED

AGE BREAKDOWN

The 25-34 and 65+ age groups make up two of the largest segments of Country Music listeners. Compared to the general population, Country Music listeners are 16% more likely to be 25-34 years old.

18-24

25-34

35-44

45-54

55-64

65+

CMA Fest is the largest and longest-running Country Music festival in the world and the only festival in the world with a network TV special! CMA Fest takes place downtown Nashville, Tennessee for four days every June.

EVENT DETAILS

53 years running
123.11B media impressions
300+ performances
9 stages
$86MM in direct visitor spending

TICKET PURCHASER PROFILE

95,000+ daily fans
785 miles, average traveled one way
63% of ticket purchasers have an avg. HHI of $100k and higher
66% female, 34% male
60% between ages 18-54

BRAND RESEARCH

12.4% average lift in awareness for CMA Fest brand partners
13% average lift in brand fit
16% average lift in overall impression
18% average lift in purchase intent
67% of fans learn of a new product

Shaboozey performs at the Good Molecules Reverb Stage on Friday, June 7 during CMA Fest 2024 in downtown Nashville.

Shaboozey performs at the Good Molecules Reverb Stage

CMA Awards is the longest running annual music awards program on network television! The annual live event takes place in mid-November at Bridgestone Arena in Nashville, Tennessee.

EVENT DETAILS

Multiple opportunities including: Red Carpet, Live CMA Awards Show, Official After Party, and Media Remotes
13,000 fans and industry members in attendance
100+ artists in attendance
18+ live performances and 12 CMA Awards categories

2025 STATISTICS

#1 social entertainment program of the night
#1 TV program of the night
#1 TV program on hulu

Since 2010, "CMA Country Christmas" has been ringing in the holiday season with a show full of festive classics and one-of-a-kind musical performances. The event is filmed in Nashville, Tennessee in late fall and airs each holiday season on ABC, Hulu, and Disney+.