Country Music stars hit the big stage to perform timeless holiday classics. CMA Country Christmas is taped in Nashville, TN and aired on ABC during the holiday’s every year. A fan-favorite, millions of friends and families gather at home to watch wholesome holiday entertainment together. CMA Country Christmas provides brands the opportunity to be co-promoted alongside this staple Country Music event and engage with its loyal fans during the holiday season.

Balsam Hill beautifully decorated the set for CMA Country Christmas. A new feature this year was fans could purchase Balsam Hill items they saw on set directly from the “Shop The Set” page on the CMA Country Christmas website.
Fans are encouraged to donate unwrapped presents to Toys For Tots for families in need on location at CMA Country Christmas.
Balsam Hill television commercial spots play on the concourse monitors during CMA Country Christmas.
The CMA Country Christmas stage decorated with Balsam Hill products.
Artist brand gift provided by Balsam Hill in a backstage dressing room.
The CMA Country Christmas stage decorated with Balsam Hill products.
Backstage content capture room filled with Balsam Hill products.


In collaboration with CMA network partner ABC, brands have the ability to be integrated in the televised specials and on ABC-owned platforms.