CMA Fest is The Ultimate Country Music Fan Experience, with over 80,000 attendees a day traveling from all 50 states and 35+ countries! A suite of partner assets is available for brands ranging from on-the-ground experiential activations to digital marketing and content programs that reach millions. All partnerships are customized based on the objectives of the brand.

Fans took turns spinning the Vera Bradley wheel for a chance to win free Vera Bradley goodies at this Fan Fair X attraction.
SugarBee apples activated on the Broadway footprint and distributed a whopping total of 44,630 apple samples in 4 days. This was the most samples handed out by any 2022 CMA Fest Partner.
Anheuser Busch created “Busch Country’ in Ascend Park where fans could sit and enjoy a cold Busch Light. Fans also had the opportunity to interact with some of their favorite artists who were hanging out at the Busch Light bar.
Kingsford Charcoal activated on Broadway to grill up some BBQ for fans with its signature flavors charcoal.
Idahoan Potatoes handed out mashed potato samples to hungry country music fans. While enjoying Idahoan Potato samples, fans could take pictures with the many photo props Idahoan provided.
Maui Jim activations could be seen across the Fest 2022 footprint. They were the title stage partner for the Reverb Stage, they had 2 areas where fans could purchase sunglasses, and they had a meet and greet with Captain Sandy from Below Deck!
Fans take turns playing the latest PlayStation games at the Sony PlayStation activation inside Fan Fair X.
Fans take turns at the MLB Homerun Derby inside Fan Fair X where they swing for the fences in this one-of-a-kind virtual reality experience.
Maui Jim Sunglasses bring fans an assortment of beautiful sunglasses to try on and purchase at one of their many activations across the footprint.
Fans spin the prize wheel at the Kretschmar Deli activation outside.
Durango Boots promotes a text-to-win campaign on CMA Fest Stadium screens to 50,000+ fans in attendance.
Hunt Brothers Pizza samples thousands of slices of delicious pizza to fans on Broadway.
The GEICO gecko mascot makes its rounds greeting fans inside of Fan Fair X.
Fans try their luck to win free prizes at the First Aid Beauty claw game.
Firestone provides fans custom temporary tattoos to wear.
Fans young and old practice strumming Martin Guitars where they are taught lessons and can purchase custom guitars on-site.
The U.S. Bank Coloring Wall was a hit inside Fan Fair X.
Fans stop and post for a picture at one of six co-branded U.S. Bank photo structures.
Tens of thousands of fans ride the co-branded escalators to go meet their favorite artists at CMA Fest Fan Fair X presented by Xfinity.
Fans are all smiles at the Texas Pete activation inside Fan Fair X.
Fans [21+] are enjoying ice cold Bud Lights while watching their favorite artists perform on stage.
An impressive and large Chevrolet structure welcomes fans to the Chevy Riverfront Stage.
Chevy offers fans free rides around the CMA Fest footprint in a fleet of their latest model vehicles.
Fans can purchase Crocs foot apparel to walk around the CMA Fest footprint comfortably.
Nitto Tires hands out custom co-branded clear bags for fans during the 2019 CMA Fest.
Pure Leaf offers fans free samples of delicious non-alcoholic beverages for fans.
Fans play a Budweiser Jenga game at Forever Country Park.
Fans play putt-putt golf at ABC's activation in Fan Alley.
Fans stop and take a picture at the Hanes Comfort Zone on Broadway.
Monster Energy offers fans free haircuts and beard trimmings.


In collaboration with CMA network partner ABC, brands have the ability to be integrated in the televised specials and on ABC-owned platforms.